Every company is different and has a specific need when it comes to creating content for a newly developed website.
But since visitors (your potential customers) have expectations about the information on your site and where to find it, there are a 12 Pages a website needs.
Before creating the content for your website, consider the following questions:
Your small business website must include these 12 pages.
This is a list of the most important pages and information that we think every website should contain.
The majority of visitors will land on this page first, so it needs to introduce you and your business to everyone. The information on your homepage should be compelling enough to draw website visitors in quickly.
Your home page must be professionally designed, load quickly, and look good. According to studies, you only have 0.05 seconds to persuade visitors to stay on your website.
What to contain:
A succinct summary of who you are and what you do, a rundown of your offerings, and perhaps some bullet points outlining how you can assist your prospective client or customer.
People conduct business with other people, and clients are curious about the people who run the business. One of the most frequently visited pages on any website is typically the about page.
This page should provide a succinct summary of who you are, the background of your business, and how you stand out from the competition.
What to contain:
An overview of your business, who it employs (including staff biographies and photos, or just you if you’re a sole proprietor), any noteworthy accomplishments you’ve made, and how you differ from other companies that offer the same good or service.
Details about the services you offer can be listed here. Before outlining your services, start the page with a summary of them.
Consider breaking up long descriptions of your services into sections and including a link to a landing page where readers can learn more about each service if your offerings are extensive.
What to contain:
An overview of the services offered, bulleted lists of the services with brief descriptions, links to websites with more information about specialised services (if desired), the benefits of using your services, and how they differ from those of your competitors.
This is your opportunity to provide information about the goods you sell. Before listing your products, start the page with a brief summary of them.
Consider grouping your products into categories and including a link to their product pages if you sell a variety of items and have in-depth information on each one.
What to contain:
a list of the products you offer, brief descriptions of each one, links to product pages with more information, information about what customers can expect when they buy your products, and arguments for why they should buy them from you rather than your competitors.
You can respond to the questions that people ask you most frequently on the FAQ page. Everyone will learn everything they need to know from the frequently asked questions (FAQ) page, which is one page long.
You won’t have to spend as much time individually responding to those same questions. Give each question a sincere response. Your responses should contain a call to action and persuade a potential customer to proceed and purchase what you’re offering.
What to contain:
This page should contain the questions that are asked of you the most frequently. These inquiries should also allay any concerns a customer may have so they feel confident enough to buy from you.
This is your chance to highlight the favourable comments people have made about your business. Whenever possible, provide the author’s contact information and photos (a link their social media account, not their personal phone number).
Each testimonial will gain authenticity as a result. Anyone can write a review, but those that include real people’s photos that can be linked to a reliable source gain credibility and trust.
What to contain:
a brief paragraph of compliments from clients, maybe a sentence or two long. To draw a customer’s attention, place the reviewer’s photo and contact information, preferably with a headline, above each testimonial.
Potential customers can contact you in a variety of ways, which are listed on your contact page.
Wherever it is practical, it is also crucial to include your contact information in the footer of every page of your website, including your phone number, email address, and postal address. Using this guide, you can make a personalised email address if you need to.
What to contain:
Including all of your social media pages, mailing address, contact information (including phone and fax numbers), email address, and even business hours. For the purpose of preventing spam, some businesses prefer using a contact form rather than publishing their email address.
Since a blog is the culmination of all blog posts, this isn’t really a page. A blog is a website or part of a website that features posts about particular topics (like journal entries). In reverse chronological order, blog posts are typically listed, with the most recent one at the top. You are seriously missing out if your small business website doesn’t have a blog!
Consider your blog to be your most effective and affordable marketing tool. A blog increases traffic, leads, and sales. According to a HubSpot survey, 57% of companies that blog have gotten a lead as a result.
A blog gives your business a voice; it creates a space where you can share your knowledge and interact with customers while also telling your company’s story.
What to contain:
You must first and foremost work on your strategy; you must understand why you are starting a blog and for whom you are blogging (your target audience). The next step is to plan the content of your blog, including the subjects you should write about. Consider your writing style and the language you employ.
Since most people don’t enjoy reading academic journals, don’t be afraid to write in a conversational and informal style. Quantity is subordinate to quality. According to studies, long-form, in-depth blog posts perform better in search engine optimization and social media sharing than shorter, shallow blog posts.
Every website needs to have a privacy policy, which informs visitors what will be done with the personal information they provide. Inform the site visitor on this page how any personal data and advertising (such as cookies, emails, and so on) collected will be used and whether it will be shared with third parties. Your privacy policy must be strictly followed.
What to contain:
What information you gather, how it is collected, how users can get a copy of the data you gather, whether you share this content, and if so, with whom.
Similar to the privacy statement previously mentioned, most websites should typically have a terms of service page. This page describes the “rules” that website visitors must accept in order to use your website.
What to contain:
The policies and procedures as well as the functionality of your website should be included. An intellectual property disclosure stating that your website is your property and is protected by copyright laws, as well as a link to other sites clause stating that you are not responsible for or have control over third party links on your website, are a few examples of clauses that might be included in the agreement.
There are two formats for sitemaps. Sitemap XML (these are made for search engine bots, helps search engines discover your content and is good to have from an SEO standpoint). Sitemaps in HTML are designed for “human” visitors (and what we refer to here.)
A sitemap page is a straightforward index page that contains a list of all the web pages on your website. Check out our sitemap at https://digital.com/sitemap, for instance.
What to contain:
Links to every page on your website, every page, and every blog post should be included on your sitemap page. When possible, place a link to your sitemap page in the footer of each page of your website. There are many plugins available for WordPress that can assist you in creating an HTML sitemap.
When a webpage no longer exists, has moved, or has expired, your visitors will be redirected to a page known as a “404 error” page, also known as a page not found page. You can (and should) customise a 404 error page however you’d like because it can be a regular HTML page.
What to contain:
Make it clear to visitors that the page they’re looking for is unavailable. A link to your homepage and a search form should both be present on your page not found page.
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