In the ever-evolving world of marketing, flyers and brochures remain some of the most powerful tools for engaging audiences and delivering a tangible brand experience. Despite the rise of digital media, print design continues to prove its worth—particularly when it’s crafted with creativity, clarity, and purpose.
As we step into 2025, flyer and brochure design is taking on fresh forms, merging the tactile appeal of print with the influence of digital aesthetics. Whether you’re designing for a product launch, an event, or brand awareness, staying on top of current trends ensures your collateral feels relevant, appealing, and memorable.
Here are the key design trends shaping the future of flyers and brochures in 2025.
Sustainability is no longer just a buzzword—it’s a priority. In 2025, eco-conscious design is not only about the materials used (like recycled paper or soy-based inks) but also about the visual messaging.
Expect to see:
Sustainability now speaks to brand values as much as visual style, so eco-conscious design is both aesthetic and strategic.
Flyers and brochures are borrowing heavily from high-end editorial design. Think magazine-inspired layouts with elegant typography, structured grids, and intentional whitespace.
Key features include:
This approach is especially effective for premium brands or any campaign seeking to feel more sophisticated and content-rich.
Designers are finding inspiration in both the past and the future. Retro-futurism blends nostalgic visuals with modern execution—think 70s or 80s aesthetics reimagined through a sleek, tech-driven lens.
Visual cues include:
It’s a playful yet forward-thinking style that works well for tech, music, fashion, or any brand looking to disrupt the norm.
After years of minimalism dominating the design landscape, bold, maximalist typography is making a strong comeback in 2025. Type is being treated as a graphic element in its own right—oversized, expressive, and sometimes deliberately imperfect.
Popular techniques:
The goal? To grab attention, spark curiosity, and create visual rhythm—even before the reader processes the words.
The physicality of brochures is one of their greatest strengths. In 2025, designers are taking full advantage of that by experimenting with fold styles that enhance interaction and storytelling.
Trending fold techniques:
Clever folding makes a brochure more engaging and turns it into an experience rather than just a handout.
While muted palettes are still popular, 2025 is seeing a bold swing toward high-contrast colours especially when targeting younger, trend-savvy audiences.
Think:
These combinations help information pop and inject a strong sense of energy into the design. The key is balance—use high-contrast colours to highlight key elements while maintaining overall legibility.
Illustrations continue to gain ground in flyer and brochure design as brands look for more unique, human ways to express themselves. Unlike stock photography, custom illustrations provide personality, flexibility, and storytelling power.
Styles range from:
Illustrations also lend well to brand storytelling, helping communicate messages in a more playful or approachable way.
The lines between print and digital are becoming increasingly blurred. In 2025, successful brochures and flyers often include interactive elements that guide readers from the page to the screen.
Examples include:
This trend adds depth to your marketing materials and bridges the gap between traditional print and digital engagement.
Stock photography has its place, but modern audiences crave authenticity. In 2025, brands are using real, relatable imagery less posed, more candid.
Expect to see:
Authentic imagery makes your message more trustworthy and your brand more human.
Flexibility is key in 2025, especially for brands running multiple campaigns or events. Modular design systems allow for easily updatable content while keeping the layout cohesive.
This includes:
Modular design streamlines the creative process and makes large-scale campaigns easier to manage.
Design trends for flyers and brochures in 2025 are all about finding the sweet spot between creativity and clarity, aesthetic and authenticity, print and digital. The best designs are those that feel fresh yet familiar, innovative yet approachable.
Whether you're embracing sustainability, experimenting with folds, or integrating AR experiences, remember: the most effective flyers and brochures are those that tell a clear story, evoke emotion, and leave a lasting impression.
And while trends can be inspiring, always design with your audience, your message, and your brand identity at the forefront. That’s how you ensure your printed materials aren’t just trendy but truly impactful.
We would love to work with you on your next project or breathe new life into an existing one. Speak to our experts today!
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